Glooq reminds charities of the power of email signatures

first_img Tagged with: Digital To address this opportunity Peled launched ‘glooq’ in the UK earlier this year to transform ordinary email messages into marketing messages. The tool does this by placing managed communications, in the form of a banner or text, into corporate emails. Peled realises that these messages need to be both elegant and non-intrusive, so only one banner or text message is added per email conversation. A choice of position means that the message can match the location. So you could use a skyscraper banner for promotion and a text-based header for internal reminders. Glooq campaigns can be filtered based on senders and recipients, ensuring appropriate messaging from both correspondents’ perspectives. Multiple campaigns can be scheduled with the filtering and diary feature taking care of delivery, and overlapping campaigns can simply rotate while active.Glooq is available in both hosted and self-hosted formats. GlooqConnect, the hosted model, can be switched on and active within minutes “and is compatible with all SMTP based email systems”. GlooqPro is the installed solution and can either be installed directly onto a MS Exchange server or on a dedicated in-house glooq server. Glooq charges a license per seat, regardless of how many emails are sent.The system features reporting tools, enabling fundraisers to discover which messages work best and when.The power of branded emails is simple, according to Peled. “You are more likely to investigate a recommendation from someone you know well than from an unknown advertiser”, he said. An Israeli start-up has launched an email marketing product called ‘glooq’ which uses the often-overlooked power of every outgoing email message to build an organisation’s brand and drive sales or donations. Yaron Peled, Managing Director of glooq UK told UK Fundraising how the new product works.Given the current focus on social networking sites such as Facebook, LinkedIn and MySpace, it is easy to overlook the powerful impact of the old ‘new media’ of email. Yaron Peled believes that email offers such “a strong social network” that “it is astounding that so many organisations, fighting for revenue, do not address it.” This channel is “the day to day email conversations undertaken by staff in the normal course of their business day.” Peled says that “these are emails that can claim 100% open rates by recipients and high read rates too”.But how do you get every staff member to include a current or relevant message within all of their email messages to colleagues, suppliers and contacts? Some charities automatically append standard email signatures to staff members’ messages, highlighting the current fundraising appeal or campaign, but many do not. Sometimes, however, this one-size-fits-all approach is not relevant or effective. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 16 November 2007 | News Glooq reminds charities of the power of email signatureslast_img read more

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Police violence at Target store denounced

first_imgThe organizations Equality for Flatbush (E4F) and the New York People’s Power Assembly held an Aug. 3 press conference and community speak-out against racial profiling and police violence in the Flatbush and East Flatbush areas of Brooklyn, N.Y.The spark for this action, held in front of the Flatbush Junction Target store, was New York Police Department violence against Alando Brissett in the store on July 25. Brissett family members participated in the press conference and speak-out.On the evening of July 25, Brissett, a 23-year-old Black man, was violently attacked by NYPD officers at the Target. The incident stemmed from Brissett simply asking an employee for a receipt of his transaction after using the bottle redemption services.Imani Henry, executive director of E4F, stated: “Target’s management needs to tell our community what its so-called ‘safety concerns’ were that led to them calling the police on Alando Brissett. Our understanding is that there were no threats of violence or a physical altercation prior to the cops arriving on July 25. Why would Target’s management allow a verbal disagreement over a receipt escalate to the point where a young Black man almost lost his life?“Given the 70th Precinct’s long history of police brutality and murder in Flatbush,” continued Henry, “why would Target be so reckless and jeopardize not only Brissett’s safety, but that of all the shoppers in the store that night? Both the NYPD and Target need to be held accountable.”Flatbush resident Michael Rolland captured the NYPD’s assault on video. It showed two NYPD officers violently beat Brissett on his back and head with their fists, while three other cops pinned his body to the floor, using their knees to hold his head down. Target shoppers were shouting for the cops to stop and were crying out that Brissett had done nothing wrong.Soon more than 20 cops swarmed into the store and formed a barrier around the scene, “protecting” their fellow officers from being videotaped. The incident can be viewed on YouTube at tinyurl.com/pnrto2f.‘Black and Brown youth constantly harassed’“It was five cops against one unarmed person. This could have easily been another Eric Garner or Freddie Grey police murder situation,” said 23-year-old Donnay Edmund, a lifelong Flatbush resident and member of E4F’s Police Accountability Working Group.“Every day in East Flatbush and Flatbush, the police racially profile, brutalize and harass young people of color for no reason,” stated Edmund. “The media have already started painting Alando as a criminal, but what they are not saying is that Black and Brown youth are constantly harassed and falsely arrested for nonviolent ‘broken windows’ violations [ticketing of people for minor offenses in the hope that greater “crimes” will be discovered], especially in gentrifying neighborhoods like Flatbush.”Anick Boyd, who has lived in Flatbush for the last eight years, witnessed the police attack and was so outraged by the cops’ violence that she began reaching out to community groups, such as the PPA and E4F, to help mobilize a community response.“If the mission of the NYPD is to ‘preserve the peace, reduce fear and to provide for a safe environment,’ then I believe that law enforcement officers who fail to fulfill that mission should be held accountable for their actions,” said Boyd.Equality for Flatbush demands: Dropping all criminal charges against Alando Brissett; a full, independent investigation of the police assault; public release of the names of the five officers involved in the attack; that these five officers be immediately put on administrative duty; an end to the NYPD’s racial profiling, constant “broken windows” ticketing, and excessive police presence in Flatbush and East Flatbush, Brooklyn; and that Target immediately issue a public apology for their reckless endangerment of the life of Alando Brissett and its customers on July 25.E4F is also gathering more eyewitness accounts and video of this violent NYPD assault. Community residents who witnessed this brutality and/or can document other incidents of police violence and harassment in Flatbush and East Flatbush, please contact E4F at [email protected] or call/text 646-820-6039. You do not have to give your name. Para parlantes de español llame 513-445-8532.FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare thislast_img read more

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NFL commissioner suggests ‘changes’ possible for ‘race-norming’ concussion program

first_imgFebruary 5, 2021 /Sports News – National NFL commissioner suggests ‘changes’ possible for ‘race-norming’ concussion program FacebookTwitterLinkedInEmailAllen Kee / ESPN ImagesBy PETE MADDEN, ABC News(NEW YORK) — NFL Commissioner Roger Goodell suggested Thursday that the league could “work with the court” to consider whether “changes” to its protocols are necessary in response to questions about an ABC News investigation into alleged racial bias in the league’s concussion settlement program.In a pre-Super Bowl press conference, ESPN’s Jenna Laine asked if the NFL was “looking into” allegations brought in a lawsuit by former NFL players Kevin Henry and Najeh Davenport, who have accused the league of “explicitly and deliberately” discriminating against Black players filing dementia-related claims.Laine cited an ABC News’ reporting that some clinicians who evaluate former players for eligibility for compensation through the program “actually fear discrimination is taking place.”Goodell replied that he was aware of the case and suggested the league could “work with” the U.S. District Court for the Eastern District of Pennsylvania, where the settlement is being overseen by federal judge Anita Brody, to address the concerns raised in the report.“The federal court is overseeing the operation and implementation of that settlement, and we are not part of selecting the clinicians, the medical experts, who are making decisions on a day-to-day basis,” Goodell said. “And so obviously we’ll work with the court, we’ll continue to see if there are changes that need to be made, but those will be determined by the court.”At the crux of the controversy: The NFL’s concussion settlement program manual recommends the use of a “full demographic correction,” in which a player’s cognitive test scores are compared to average scores, or “norms,” for similar demographic groups, and then adjusted to account for expected differences in age, gender, education — and race.The practice of adjusting test scores for race, widely known as “race-norming,” is in use across several different medical fields as a supposed safeguard against misdiagnosis. But because these “norms,” as used in a neuropsychology context, assume that the average Black player starts at a lower level of cognitive functioning than the average white player at the outset of their careers, Black players need to show larger cognitive declines than white players to qualify for compensation.“What the NFL is doing to us right now … when they use a different scale for African-Americans versus any other race?” Davenport told ABC News. “That’s literally the definition of systematic racism.”In response to questions from ABC News, an NFL spokesperson issued a statement saying that the concussion settlement, which has paid out more than $800 million to retirees and their families to date, was “agreed to by all parties, with the assistance of expert neuropsychological clinicians and approved by the courts more than five years ago” and “relied on widely accepted and long-established cognitive tests and scoring methodologies.”“The settlement seeks to provide accurate examinations to retired players,” the spokesperson continued, “and thus permits, but does not require, independent clinicians to consider race in adjusting retired players’ test scores as they would in their typical practice.”But the ABC News investigation, featured on Nightline on Wednesday, uncovered emails between clinicians who evaluate former NFL players for compensation through the concussion settlement program in which they contend they were all but required to apply race-based adjustment to players’ cognitive test scores and express concerns that the league’s protocols discriminate against Black players.One bemoaned their possible complicity in a system that perpetuated “racial inequity” in payouts.“Especially in the correct [sic] of our current state of affairs, I’m realizing and feeling regretful for my culpability in this inadvertent systemic racism issue,” the clinician wrote. “As a group we could have been better advocates.”Another suggested clinicians faced consequences for anything less than strict adherence to the program’s guidelines.“My experience,” the clinician wrote, “is that when clinicians deviate from the algorithm, there are multiple inquiries levied at them.”And another contended that while their “required reliance on these norms is spelled out in the manual,” it was still up to them to consider the consequences of their compliance.“Bottom line is that the norms do discriminate against Black players,” the clinician wrote. “So now what? In this time of reckoning, like many professions, I think we need to look closely at the expected and unexpected ramifications of our practices.”ABC News was also able to obtain a data analysis that suggests that the impact of the practice on payouts could be significant.At the request of an attorney who represents several former NFL players, a neuropsychologist who has evaluated former NFL players under the concussion settlement program recently re-scored the results of cognitive tests from a group of 94 Black former players. The resulting dataset was shared exclusively with ABC News.Nine tests were deemed “incomplete” because of “missing raw scores,” leaving a sample of 85 scores recorded by approximately 40 different clinicians between 2016 and 2020.When the clinician interpreted the test scores as if those former players had been white, 34 of them met the criteria to receive payouts through the program. When the clinician applied the recommended demographic correction to those same scores, however, only 10 of those same players qualified.Copyright © 2021, ABC Audio. All rights reserved. Written bycenter_img Beau Lundlast_img read more

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Taunton first for Willie Mullins with promising Myska

first_imgWillie Mullins struck gold with his first ever runner at Taunton as Myska kept her unbeaten record intact in the Happy New Year From totepool Mares’ Novices’ Hurdle. An impressive winner of a Clonmel bumper before making a successful debut over jumps at Thurles, the five-year-old stepped up to Listed class after making the journey to Somerset and was the 10-11 favourite in the hands of Ruby Walsh. Myska was a little keen in the early stages before being settled by Walsh in an extended two-mile contest run in atrocious conditions. Press Associationcenter_img The hat-trick-seeking Jessber’s Dream committed for home early in the straight, but the Irish challenger loomed ominously alongside after jumping the second-last and although she fluffed her lines at the final flight, with the rail to help she galloped clear for a two-and-a-half-length success. Paddy Power promoted Myska to 5-1 joint-favouritism for the inaugural running of the Grade Two Trull House Stud Mares’ Novices’ Hurdle at the Cheltenham Festival in March with stablemate Limini. “Job done. There’s a shortage of mares’ novice hurdles in Ireland, this one cropped up in the programme book and it was Listed, so it’s nice to come with a mare and get some black type,” Walsh told At The Races. “She improved a lot with her jumping from Thurles. These were new hurdles to her and she had a look at the first two, but she warmed up then. “I think we went a really good gallop for the ground, it rode a good race and we kept at it well. “She’s a fine mare and has very little experience when you think about it. She’s only run in a bumper and a maiden hurdle, so to step up into a novice like that and win was a good performance. “She’s a good filly – I don’t know if we’ve too many better than her.” last_img read more

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Secretary of Navy Says Trump’s Tweet is Not a Formal Order

first_imgThat tweet was sparked by the Navy notifying Chief Petty Officer Edward Gallagher last Wednesday that he will face a review in early December to determine whether he should remain on the elite force.Gallagher was acquitted of a murder charge in the stabbing death of an Islamic State militant captive. However, a military jury convicted him of posing with the corpse. Secretary of the U.S. Navy Richard Spencer says that he does not consider a tweet by President Trump to be an order, and that he would need a formal order to stop a review of a sailor who could lose Navy Seal status.The comments came after President Trump tweeted last Thursday:The Navy will NOT be taking away Warfighter and Navy Seal Eddie Gallagher’s Trident Pin. This case was handled very badly from the beginning. Get back to business!— Donald J. Trump (@realDonaldTrump) November 21, 2019last_img read more

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Little Richard song to introduce ‘Monday Night Football’

first_imgLittle Richard song to introduce ‘Monday Night Football’ September 11, 2020 Associated Press ESPN said in a press release on Friday that Little Richard’s song will be combined with NFL and team highlights. The 1956 song was a No. 1 R&B hit for the flamboyant Rock and Roll Hall of Famer, who died in May at the age of 87 in Tennessee. “We’re truly excited to have teamed up with ESPN for this project, and are honored to have had the opportunity to work with the music of the King of Rock N’ Roll, Little Richard,” said Butcher Brown in a statement provided by ESPN.“Monday Night Football” will kick off with a doubleheader featuring the Pittsburgh Steelers playing New York Giants and the Tennessee Titans at the Denver Broncos. Share This StoryFacebookTwitteremailPrintLinkedinRedditESPN is hoping that one of the architects of rock n’ roll can bring some new energy to their “Monday Night Football” show with fewer fans in the stands this year.The new season starting Monday will feature a new version of Little Richard’s hit “Rip It Up” featuring new instrumentals and backup vocals from the Virginia-based band Butcher Brown. The song replaces Hank Williams Jr.’s “All My Rowdy Friends Are Coming Over Tonight,” which was repurposed with new lyrics like, “All my rowdy friends are here for Monday night.” last_img read more

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Senior Day derailed: No. 17 Badgers fall to Boilermakers, 69-56

first_imgView Gallery (3 Photos)Senior Day is always supposed to be bittersweet.But, for the first time ever under head coach Bo Ryan, Wisconsin sent its seniors off the Kohl Center floor for the final time in their careers with a feeling that was just bitter.Playing the role of spoiler, Purdue (14-15, 7-9) steamrolled back from a five-point halftime deficit, outscoring No. 17 Wisconsin (20-9, 11-5) by 18 points in the second half, propelling the Boilermakers to a 69-56 victory over the Badgers Sunday afternoon.Purdue’s D.J. Byrd finished the game with 22 points – bolstering his team’s second half surge with a 6-for-9 shooting performance from outside – to lead all scorers, while Wisconsin’s Jared Berggren led his team with a 13-point, eight-rebound effort. “I’ve been through a lot of these over the years atdifferent places,” Ryan said. “We’ve gone in and knocked people off on theirsenior days. You just never know.”“It’s tough,” Berggren said. “For it to come to an end playing at the Kohl Center like this, it’s an emotional moment, especially after a loss. I was probably hurting more about [the loss] to be honest; this is a pretty big loss for us.”The loss was a crippling blow to the Big Ten title hopes of Wisconsin, who now move to third place in the Big Ten and two games behind first place Indiana with just two games remaining.The key turning point of the game came with the Badgers up 42-33 with a little more than 17 minutes left to play when Wisconsin redshirt senior forward Ryan Evans picked up his third foul, sending him to the bench.After that, it was all Boilermakers, as the team went on an 11-0 run with Evans out of the lineup and outrebounded the Badgers 7-0 during the stretch. Terone Johnson, who finished with 16 points, soon found enough space to make a pair of runners in the lane, while Byrd hit two threes to give Purdue their first lead since the 15-minute mark in the first half.“We did a poor job of defending Byrd,” Berggren said. “He hurt us pretty bad with some of those threes he hit. [Johnson’s] floaters, we gave them a little bit too much space off the screen and rolls. We didn’t do a good enough job of squeezing them.An 11-0 run soon turned to a 20-2 run, as Johnson continued to terrorize the Badgers inside with his penetration, scoring eight points over the Boilermakers’ scoring outburst.“We thought if Terone Johnson could get in the lane against them and get deep enough he could be able to make some plays there,” Purdue head coach Matt Painter said. “We tried to just stay with it.”Down 52-43, Wisconsin and the Kohl Center crowd got a booster shot in the arm from an alley-oop from Evans to Berggren, sparking five unanswered points for the Badgers, cutting their opponent’s lead to five.But, Johnson and Byrd had an answer that effectively ended any hopes of a Wisconsin comeback. Johnson got into the paint for another leaner in the lane, while on the next possession Byrd hit a three, this time curling off of a double screen from Rapheal Davis and Terone Johnson, putting Purdue comfortably in control with a 59-50 lead.The first half saw both teams shoot more than 45 percent from the field, with Wisconsin shooting 51.9 and Purdue converting 46.4 of their shots from the floor.Evans, who entered the game shooting just 39 percent from the field, started off the game on a tear, converting 4-of-5 shots, all 15-foot jumpers from around the perimeter.Byrd hit a pull-up three on the left wing off a screen from Travis Carroll to give Purdue an 11-9 lead early in the half, but it would prove to be the last lead the Boilermakers would hold in the game’s first 20 minutes.A pull-up jumper from Traveon Jackson off an assist from Sam Dekker tied the game, and on the following possession Ben Brust squared up a closing-out Carroll and pulled the string on a deep-three, hitting nothing but net.The Badgers then benefitted from a bit of a lucky bounce from Big Ten Sixth Man of the Year hopeful Dekker, who banked in a three from the top of the key to extend the Wisconsin lead to 17-13.The Badgers jumped out in front even further with a 10-0 run thanks to another three from Dekker and two back-to-back jumpers from a red-hot Evans.But, the Boilermakers found a way to claw back with a 7-0 run of their own, as a three from Byrd and four quick points from Johnson brought the score to a 36-31 Badger lead at half after Purdue trailed at one point by 12.The momentum and confidence of the Boilermakers proved too much for the Badgers as did their own poor performance from the field, shooting a measly 30 percent in the second half and failing to convert on any of their 12 attempts in the second half from deep.“It’s tough, just thinking of all the time you’ve put in with these guys and all the memories we’ve made,” Berggren said. “For it to come at an end playing at the Kohl Center, it’s an emotional moment, especially after a loss.”Notes: Entering Sunday’s game, the Badgers had never lost on Senior Day under Bo Ryan. UW’s streak of 11-straight wins in home finales was the record in the Big Ten. … UW lost to an unranked Big Ten opponent at the Kohl Center for just the third time in Bo Ryan’s 12 seasons, falling to 69-3 in such games. … The Badgers fell to 8-10 against Purdue in the Bo Ryan era. The Boilermakers are the only team in the conference to own a winning record against the Badgers’ head coach during his time with the program.last_img read more

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Tiger Woods to return to golfing career tomorrow

first_imgTiger Woods will make his return to competitive action tomorrow.The now world number eight-hundred-and-ninety-eight hasn’t played a tournament for 15 months because of injury.He’ll tee it up at the Hero World Challenge in the Bahamas this week. Golf writer Lawrence Donegan says if it this comeback doesn’t work out it’s hard to see him trying again.last_img

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