Glooq reminds charities of the power of email signatures

first_img Tagged with: Digital To address this opportunity Peled launched ‘glooq’ in the UK earlier this year to transform ordinary email messages into marketing messages. The tool does this by placing managed communications, in the form of a banner or text, into corporate emails. Peled realises that these messages need to be both elegant and non-intrusive, so only one banner or text message is added per email conversation. A choice of position means that the message can match the location. So you could use a skyscraper banner for promotion and a text-based header for internal reminders. Glooq campaigns can be filtered based on senders and recipients, ensuring appropriate messaging from both correspondents’ perspectives. Multiple campaigns can be scheduled with the filtering and diary feature taking care of delivery, and overlapping campaigns can simply rotate while active.Glooq is available in both hosted and self-hosted formats. GlooqConnect, the hosted model, can be switched on and active within minutes “and is compatible with all SMTP based email systems”. GlooqPro is the installed solution and can either be installed directly onto a MS Exchange server or on a dedicated in-house glooq server. Glooq charges a license per seat, regardless of how many emails are sent.The system features reporting tools, enabling fundraisers to discover which messages work best and when.The power of branded emails is simple, according to Peled. “You are more likely to investigate a recommendation from someone you know well than from an unknown advertiser”, he said. An Israeli start-up has launched an email marketing product called ‘glooq’ which uses the often-overlooked power of every outgoing email message to build an organisation’s brand and drive sales or donations. Yaron Peled, Managing Director of glooq UK told UK Fundraising how the new product works.Given the current focus on social networking sites such as Facebook, LinkedIn and MySpace, it is easy to overlook the powerful impact of the old ‘new media’ of email. Yaron Peled believes that email offers such “a strong social network” that “it is astounding that so many organisations, fighting for revenue, do not address it.” This channel is “the day to day email conversations undertaken by staff in the normal course of their business day.” Peled says that “these are emails that can claim 100% open rates by recipients and high read rates too”.But how do you get every staff member to include a current or relevant message within all of their email messages to colleagues, suppliers and contacts? Some charities automatically append standard email signatures to staff members’ messages, highlighting the current fundraising appeal or campaign, but many do not. Sometimes, however, this one-size-fits-all approach is not relevant or effective. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 16 November 2007 | News Glooq reminds charities of the power of email signatureslast_img read more

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Out of the Seller’s Market, Into the Buyer’s Market

first_img  Print This Post Demand Propels Home Prices Upward 2 days ago Seth Welborn is a Reporter for DS News and MReport. A graduate of Harding University, he has covered numerous topics across the real estate and default servicing industries. Additionally, he has written B2B marketing copy for Dallas-based companies such as AT&T. An East Texas Native, he also works part-time as a photographer. Related Articles February marked a transition from a seller’s market to a buyer’s market, according to recent data from RE/MAX. According to the RE/MAX National Housing Report, declining sales and growing inventory have pushed the market forward for buyers.February’s 4.2 percent downturn was the smallest since August 2o18, as home sales have declined year-over-year for seven consecutive months. Meanwhile, inventory grew by 5.8 percent in February year over year, the fifth consecutive month of year over year growth. Month over month, February saw more homes sold than in January, up by 10.2 percent.“Trends of five months or more often indicate significant shifts, and the year-over-year trends in declining sales and rising inventory have both reached that length now,” said RE/MAX CEO Adam Contos. “It’s interesting to see the slowing sales and growing inventories that benefit buyers and at the same time the record prices that benefit sellers. The big picture supports an ongoing return to more balanced conditions.”Additionally, the report states that in February, the median sales price increased to $240,000, up 5.5 percent year over year, and a February record. The metro areas with the lowest days on market were Omaha, Nebraska at 34, San Francisco at 37, and a two-way tie between Denver and San Diego at 42. The highest days on market averages were in Augusta, Maine at 120, Trenton, New Jersey at 113, and Hartford, Connecticut at 96.“The next few months will determine whether the shift brings a wave of buyers into the market for the spring selling season. Members of our network are reporting high local demand along with a need for even more inventory. The optimism for a solid spring exists – and a more balanced market certainly contributes to it.”The average days on the market for homes sold in February was up four days month over month, up to 63, a one day year over year gain. Servicers Navigate the Post-Pandemic World 2 days ago Tagged with: Buyers Home Prices Inventory RE/MAX sellers Share Save Data Provider Black Knight to Acquire Top of Mind 2 days ago Sign up for DS News Daily Data Provider Black Knight to Acquire Top of Mind 2 days ago Buyers Home Prices Inventory RE/MAX sellers 2019-03-21 Seth Welborn About Author: Seth Welborn Home / Daily Dose / Out of the Seller’s Market, Into the Buyer’s Marketcenter_img Governmental Measures Target Expanded Access to Affordable Housing 2 days ago Servicers Navigate the Post-Pandemic World 2 days ago The Best Markets For Residential Property Investors 2 days ago Demand Propels Home Prices Upward 2 days ago Subscribe in Daily Dose, Featured, Market Studies, News March 21, 2019 1,656 Views Out of the Seller’s Market, Into the Buyer’s Market Governmental Measures Target Expanded Access to Affordable Housing 2 days ago Previous: Churchill Mortgage Teams With American Home Title Next: CFPB Tackles Mortgage Debt Collection Issues The Week Ahead: Nearing the Forbearance Exit 2 days ago The Best Markets For Residential Property Investors 2 days agolast_img read more

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