EMC has announced a number of product line enhancements over the past year, beginning with the revolutionary new VMAX3, the industry’s first enterprise data service platform. VMAX3 isn’t just bigger, better and faster than our previous enterprise storage products, it is an innovative new architecture top to bottom, built to match the velocity of the industry. We designed the system to separate the software data services from the underlying hardware to allow us to deliver new software functionality much more quickly and in far simpler ways. What does that mean for our customers? It means we can rapidly evolve VMAX3 capabilities to match evolving needs – for the next decade.The VNX family continues to push the boundaries both inside and outside the storage hardware “box.” Outside the box innovation began earlier this year when we launched vVNX Community Edition, a FREE software-only version of VNX storage built for test and development use cases. vVNX Community Edition has been downloaded more than 10,000 times to date. We have also continued to push the boundaries of VNX into entry-level markets, expanding on our popular VNXe3200 array by introducing the VNXe1600, which starts at under $8,000.Customers in media & entertainment, finance, life sciences, oil & gas and other sectors with critical unstructured data have been turning to Isilon to support their Big Data storage needs for more than a decade. Whether it’s the latest media companies storing massive amounts of video or images to life sciences organizations running genomic sequence workloads, Isilon easily handles users’ large-scale data. With this in mind, we launched the Isilon Scale Out Data Lake earlier this year to bring the data, applications and analytics together. Isilon is a key part of customers’ Data Lake strategies, providing the ability to store and analyze Big Data. And we’re not stopping there. Stay tuned as we prepare to share more exciting Isilon news this coming Tuesday, November 10.With our track record of substantial investment in R&D, you can bet that EMC will continue to innovate, enhance our existing products and develop new ones to continue to meet the needs of our customers, something that we’re confident will continue to be reflected in future reports such as the Gartner Magic Quadrants.View the full report from Gartner, 2015 Magic Quadrant for General-Purpose Disk Arrays*Disclaimer: This Magic Quadrants graphic was published by Gartner, Inc. as part of larger research documents and should be evaluated in the context of the entire documents. The Gartner document is available upon request from EMC. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Written by:Jonathan Siegal, Vice President, Product Marketing, Core Technology Division, EMCSuresh Sathyamurthy, Senior Director, Product Marketing, Emerging Technology Division, EMCOver the past year, EMC has continued to introduce innovations in our hybrid flash array products, not just to make them go faster or be easier to use, but to push the boundaries of what data storage can do for our customers. Sometimes this means starting over with a new plan, by taking our products – including EMC VMAX, VNX, and Isilon – in new directions to tackle tomorrow’s possibilities. We believe this commitment to innovation, imagination and continuous improvement helped EMC once again earn its position in the top-right of the leaders quadrant in Gartner’s 2015 Magic Quadrant for General-Purpose Disk Arrays shown below*.